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Social Media Manager
AppLovin · Palo Alto, CA · Posted 8 days ago
"Build the public identity of a new consumer social app from launch, owning Instagram, TikTok, Threads, and Substack end to end inside AppLovin's backing."
About Gist Gist is a new consumer social app built by AppLovin, a handbook for the curious. We’re building our brand and community from the ground up, and we’re looking for a Social Media Manager who is as comfortable creating content as they are reading the data behind it. In this role, you’ll own Gist’s voice and presence across social. You’ll create, test, and iterate on content that is genuinely useful and worth sharing, and you’ll stay close to the metrics that tell you what’s working.
About the Role We are launching a new social platform dedicated to the relatable, actionable content that people use to navigate their daily lives. We are looking for a Social Media Manager to be the face and voice of Gist across the platforms where our audience already lives: Instagram, TikTok, Threads, Substack, and whatever comes next. This is a builder role. We want someone who has grown an audience from zero, knows what makes content travel on each platform, and move faster than anyone around them. You will own our social channels end to end and be the reason people discover Gist before they ever download it.
A Day in the Life
- Own social strategy and execution across Instagram, TikTok, Threads, Substack, and emerging platforms.
- Create platform-native content, including short-form video, posts, and written pieces, in a distinct Gist voice.
- Work with agencies, individual content creators, and influencers, including our own Gist creators, to produce posts and feature them in our content.
- Grow our audience and engagement through fast experimentation: test formats and hooks, study what lands, and double down.
- Partner with performance marketing so social supports the broader growth funnel.
- Track and report on audience growth, engagement, and content performance to shape what we make next.
- Spot trends and cultural moments early, and know which ones are worth jumping on.
The Impact You’ll Make
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This posting is sourced from AppLovin's own career site — applying takes you there directly.
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This role centers on Social Media Strategy, Audience Growth, Content Creation, and AI Tools. There are 43 open roles at AppLovin right now.
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