Social Media Specialist

Social Media Specialist — NA

Full-time · Chicago (preferred) or US remote · Reports to Brand Marketing Director

We're looking for a Social Media Manager to lead organic social strategy for Groupon across our main market, North America. This is a hands-on, AI-driven role: you'll set the direction, but you'll also be in the platforms every day — building, testing, and producing with generative tools as your default.

You'll report to the Brand Marketing Director, and you'll work closely with the Social Media Manager for International on shared standards, tooling, and production, and partner with our new Creative Director on creative quality and campaign integration. The remit is organic only across Facebook, Instagram, TikTok, YouTube, and whichever platform matters next quarter.

Key Responsibilities

Strategy & direction

• Lead the organic social strategy across North America (US) — channel mix, content pillars, posting cadence, and platform-specific approaches.

• Define what good looks like for our channels and translate brand strategy into social-native ideas that actually perform on each platform.

• Set quarterly priorities and a content roadmap aligned with brand campaigns, commercial moments, and platform trends.

• Personally produce flagship content and AI-driven experiments — you should be in the tools, not just briefing them.

• Build with generative tools (e.g. Kling, Higgsfield, Veo, Sora, Runway, Midjourney, ElevenLabs) and adopt new ones as they emerge. Specific tools matter less than fluency and taste.

• Maintain a consistent weekly publishing cadence across priority channels to keep our communities active and our accounts present in the algorithm, using AI-driven production to make that volume possible without dropping the bar on quality.

• Prototype new formats and content concepts that the rest of the team can then scale into a repeatable production line.

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