Sr. Marketing Manager, Brand Portfolio & Acquisition Mgmt

We are looking for a highly strategic, organized, and collaborative Sr. Marketing Manager, Brand Portfolio & Architecture to help shape and simplify our growing brand and product ecosystem.

In this role, you will support the strategy and execution required to integrate acquired companies, retire legacy brands, clarify product and solution architecture, and create a more cohesive experience for customers, partners, employees, and the market.

This is a hands-on role for someone who can move comfortably between strategic thinking and tactical execution—developing frameworks, aligning stakeholders, managing workplans, and ensuring decisions show up clearly across channels and materials. Like all roles, this position requires digital fluency, including the ability to work with emerging technologies such as Generative AI tools, including ChatGPT and Microsoft Copilot, to support everyday work.

Key Responsibilities: Brand Portfolio & Architecture:

• Support the development and management of the company’s brand portfolio architecture, including the relationship between the master brand, acquired brands, legacy brands, product brands, solution names, partner offerings, and internal naming systems.
• Create frameworks for when to retain, endorse, migrate, consolidate, rename, or retire brands.
• Map the current-state brand and product portfolio to identify overlap, complexity, inconsistency, or customer confusion.
• Partner with Marketing and Product leaders to define future-state brand architecture recommendations and translate them into guidelines, tools, and decision criteria.
• Monitor usage of legacy brands, outdated names, and inconsistent portfolio references across key channels and materials.

Acquisition & Legacy Brand Integration:

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