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Sr. Paid Social Specialist
GoodRx · Santa Monica, CA · Posted 45 days ago
About the Role: GoodRx is seeking a Sr. Paid Social Specialist to manage and optimize digital media campaigns that drive customer acquisition, engagement, and business growth. This role will support full-funnel digital marketing programs with a primary focus on paid social, applying strong analytical and platform expertise to campaign execution, optimization, testing, and measurement.
The ideal candidate is analytical, curious, detail-oriented, and comfortable working independently in a fast-paced environment. This individual will partner closely with Creative, Integrated Marketing, and Data teams to develop effective campaigns, test new approaches, and translate performance results into actionable insights. This role reports to the Senior Director, Digital Marketing.
Responsibilities :
- Manage end-to-end execution of paid social, including campaign setup, targeting, budget pacing, optimization, QA, and performance reporting.
- Develop campaign strategies and recommendations aligned with business objectives, audience needs, and acquisition goals.
- Monitor campaign performance and independently identify opportunities to improve efficiency, scale, and overall results.
- Develop and execute testing plans across audiences, creative, placements, bidding strategies, and other campaign variables.
- Partner with Creative and Integrated Marketing teams to develop and test social-first creative and translate performance results into actionable creative insights.
- Analyze campaign and customer acquisition performance using key metrics such as CPM, CPA, CAC, conversion rates, and LTV.
- Partner with Data and Analytics teams to support measurement approaches, including incrementality testing, attribution, MMM, and platform measurement solutions.
- Translate campaign results and learnings into clear performance insights and recommendations for Marketing stakeholders.
- Maintain campaign documentation, QA standards, and platform best practices to support consistent and effective execution.
- Stay current on evolving digital media platforms, capabilities, privacy requirements, and industry trends, and recommend opportunities for adoption.
- Collaborate with cross-functional partners and share digital media expertise and best practices with other members of the Marketing team.
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This role centers on Paid Social Advertising, Meta Ads, Reddit Ads, and Pinterest Ads. There are 12 open roles at GoodRx right now.
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