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Sr. Product Manager, Tech, Prime Video Global App Experience

Amazon · Seattle, WA · Posted 10 days ago

$151k–$205kmgr
5+ yrs expProduct ManagementMarketing AutomationExperimentationEmail MarketingPush NotificationsWhatsAppAI PlatformsCustomer Journey Design

Own the off-app strategy for Prime Video across email, push, WhatsApp, and AI platforms, reaching millions of WW customers before they reach the app.

We're looking for a Senior Product Manager - Tech who is passionate about building world-class customer experiences beyond the Prime Video app. In this role, you'll own and shape the strategic direction for how millions of WW customers discover, engage with, and return to Prime Video through outbound marketing channels, messaging apps, and emerging AI surfaces.

You'll obsess over the end-to-end customer experience — designing communication programs that feel premium, intuitive, and worthy of the Prime Video brand. You'll develop a deep understanding of customer behavior across email, push notifications, WhatsApp, and new surfaces like AI platforms, then translate those insights into communication programs that feel timely, relevant, and delightful. You'll be highly informed by data and experimentation but apply high judgment to anticipate where customer attention is shifting and position Prime Video to meet them there.

Key job responsibilities

  • Vision & Strategy: Drive the long-term vision and strategy for Prime Video's off-app customer experience — defining how we show up across outbound channels, conversational surfaces, and emerging AI platforms
  • Customer Understanding: Develop a comprehensive understanding of customer lifecycle patterns, content consumption behaviors, and channel preferences to inform when, where, and how we reach customers
  • Leadership & Influence: Set the bar for product thinking across the team — mentor PMs, influence cross-org priorities, and represent the off-app experience perspective in senior leadership forums
  • Experience Design: Design and implement customer communication experiences that are premium, contextual, and consistent with the in-app experience — across email, push, WhatsApp, and new surfaces
  • Innovation: Pioneer new approaches to customer engagement across emerging surfaces including AI platforms, conversational interfaces, and agentic experiences — positioning Prime Video ahead of shifting customer behavior
  • Marketing Automation: Build and scale the systems and tooling that enable marketers to create, test, and optimize customer journeys without engineering dependency
  • Metrics & Experimentation: Define success metrics, build a robust experimentation roadmap, and drive continuous optimization across all channels and lifecycle stages
  • Collaboration: Partner closely with engineering, science, marketing, UX design, and business intelligence teams to bring experiences to market in a complex, fast-paced environment

…

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This role is one of 189 Product Manager openings in Seattle, WA and centers on Product Management, Technical Product Management, Roadmap Strategy, and Feature Delivery. There are 17,473 open roles at Amazon right now.

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Sr. Product Manager, Tech, Prime Video Global App Experience at Amazon — Seattle, WA — Career Engine