Sr. Product Manager - Technical for Lead Qualification , Marketing Technology, AI, and Analytics (TAA)

AWS Marketing is looking for a Senior Product Manager - Technical to own lead qualification: the machine learning (ML) service that connects Marketing investment to sales outreach. Marketing generates the demand. Your service determines which of that demand is handed off to Sales, starting from the needs of sellers, partners and the Marketing Operations teams who manage the funnel.

ML is at the core of this role. You will evolve a deep-learning propensity model that scores each lead's readiness and likelihood to convert, and own the tooling Marketing Operations uses to see scoring impact, qualify segments and manage exceptions.

You will own lead qualification end to end: deciding how and when leads qualify, setting the thresholds and suppression rules behind those decisions, and keeping qualified leads flowing to Sales based on seller and partner needs. Your focus is delivering qualified leads, making scoring more accurate and transparent, and finding new qualification opportunities in existing demand.

Scope and Impact ML qualification is how AWS Marketing produces Marketing Qualified Leads (MQLs) at global scale, so a change to the model, its thresholds or the flow of leads reaches every seller and partner who receives them. Small improvements compound across the funnel, which gives this role considerable scope and complexity. Every lead surfaced that would otherwise be missed is return on Marketing investment already made.

Key job responsibilities

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