Sr. Social Media Specialist II

At Shutterfly, we make life’s experiences unforgettable. We believe there is extraordinary power in the self-expression. That’s why our family of brands helps customers create products and capture moments that reflect who they uniquely are.

This role is ideal for someone who lives and breathes social, a hands‑on creator and editor who understands what performs on each platform and knows how to translate brand, influencer, and creator content into high‑impact, social‑first formats. You’re not just managing calendars, you’re in the platforms daily, creating, editing, engaging, and spotting what’s next. You’ll play a key role in how Shutterfly shows up across key social platforms, including Instagram, TikTok, and YouTube, balancing always‑on content, campaign moments, real‑time trends, and community engagement.

If you’re someone who instinctively knows what makes content stop the scroll—and how to turn a comment into a conversation—you’ll thrive here.

Primary Duties And Responsibilities Own day‑to‑day execution of organic social strategies for Shutterfly and Snapfish on priority channels such as Instagram, TikTok, and YouTube. Plan, manage, and execute social media editorial calendars that balance campaign moments, evergreen storytelling, reactive content, and platform trends. Create, edit, and publish social‑first content—including short‑form video, static posts, captions, and light motion—optimized for each platform’s native formats and best practices.

Adapt and extend brand, influencer, and creator assets into organic‑first executions (e.g., cutdowns, remixes, trend‑forward edits, caption rewrites). Develop social content concepts and executions that drive reach, engagement, and relevance, particularly in short‑form video environments. Manage content publishing through Sprout Social, including asset selection, caption writing, tagging, link strategy, and scheduling.

Partner closely with Creative, Brand, Influencer, Ecommerce, Merchandising, and Custome