Staff Data Scientist - SEO Simulation Job at Course Hero in redwood city

Course Hero is hiring! Help us build a world where every student graduates, confident and prepared, through innovative applications of data science. Are you our dynamic Staff Data Scientist focusing on simulation, forecasts, user and system behavior models, and more? This is a technically engaged, high-visibility position breaking new trails for the company. We are full-stack Data Scientists, problem solvers who start from DWH tables (and sometimes raw data), explore data, build models, and productionalize into our common Data Engineering and ML Engineering framework. Search Engine Optimization is an art form to which we are bringing more scientific, measurement, and statistical rigor. As one of the largest sites on the internet (100M+ indexed pages, 1B+ pageviews/year, 100M+ users/year), we have enough data to make meaningful innovations and a world-class in-house SEO team to partner with. Organic traffic is our lifeblood, so improving our understanding of search algorithms through measurement, experimentation, and modeling will improve our search rankings and, therefore, drive growth for the business. Here are some ways you’ll make an impact! Build a system of models that predicts each page’s crawl, indexation, search ranking, and traffic, controlling for endogenous site changes. The aggregation of this is a continually updating forecast of these KPIs for the business, and a synthetic control against which to evaluate experimental results. Build an orthogonal model to validate the bottom-up simulation described above and summarize top-level domain health. Build anomaly detection routines that detect risks at all margins. Work with SEO Strategists and peer Data Scientists to understand SEO best practices, propose strategic ideas, and develop measurement techniques. Build reusable analysis tools for sample sizing and post-test analysis; formulate hypotheses to improve model accuracy and conduct rigorous testing. …

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