Staff Regional Marketing Manager, West

An overview of this role

As a Staff Regional Marketing Manager, you will own regional marketing for the sales team in your territory and set the standard for how the regional team plans and runs its work. You will choose, plan, and run the events and campaigns that create, expand, and accelerate pipeline in your region, and you will move easily between high-level strategy and creative, detailed execution. Staff is a leadership-level individual contributor role: you lead through the work you build and ship, not through direct reports. In a modern marketing organization, that means building and running your own plans, programs, measurement, and AI-assisted automation instead of handing them off, and it suits builders who are comfortable being a leader without a team to manage. Your audience is CIOs, CTOs, VPs of engineering and platform, and the security leaders who govern how their teams ship software. You will judge audience quality by seniority and buying role, not headcount, so you will need to understand how they work and what they want from a vendor.

You will support both direct and channel sales teams, work with GitLab partners on Channel and Alliance Marketing activities, and partner with external agencies and third parties to prepare and run campaigns. As a senior individual contributor, you will mentor other regional marketers, help build and improve team process, and share best practices with regional peers by planning and operating transparently. Your impact is measured in pipeline: the target is 10X spend contribution to sales pipeline for your region, with your regional budget spent within 5% variance. This role supports one of our sales regions (AMER, EMEA, or APAC), and involves travel up to 50% of the time.

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