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Strategic Events Manager
Workato · Palo Alto, CA · Posted 28 days ago
Own audience acquisition strategy for Workato's flagship global events, reaching thousands of enterprise attendees across multiple regions.
Workato is the leading Control and Execution Platform for Enterprise AI — the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 — including Nasdaq, Amazon, Cisco, Vodafone, Atlassian, and Lucid Motors — Workato turns over 14,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit workato.com .
Also, feel free to check out why:
- Business Insider named us an “enterprise startup to bet your career on”
- Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world
- Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
- Quartz ranked us the #1 best company for remote workers
The primary responsibility for this Strategic Events Manager role is to develop and execute integrated marketing and communication strategies to promote Tier 1 strategic events—such as product launches, our flagship event WOW & regional WOW World Tours. This role bridges the gap between marketing (including regional teams), demand generation, marketing ops, social media, public relations, and the events team, ensuring consistent messaging and strong audience engagement before, during, and after events. With events spanning multiple regions and attracting thousands of attendees, this role will be responsible for the audience acquisition function of all strategic events.
In this role, y ou will also be responsible to:
• Strategy & Planning
• Collaborate with stakeholders and leadership to align on event goals, messaging, target audience & KPIs
…
This posting is sourced from Workato's own career site — applying takes you there directly.
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There are 66 open roles at Workato right now. This role centers on Event Marketing, Multi-channel Marketing Campaigns, Digital Marketing, and Marketo.
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