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Activation Marketing - Orthodontics
3M · IN, Bangalore Kar · Posted 2 days ago
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Activation Marketing – Orthodontics – 3M Oral Care India (Based at Bangalore) Demand Generation
- Marketing campaign Planning and execution for Orthodontic portfolio
- Define local social media/media/key platforms for communications
- Execute on End-user communications through multi channel approach to drive demand for OCSD products
- Recommendation on media buys
Sales Partnership And Engagement
- Delivering programs/promotions/new product materials to field sales
- Close alignment/partnership with sales teams to deliver programs
- Ensure salesforce compliance w.r.t campaign execution for digital, offline and educational activities
Scientific Marketing Support
- Regulatory and legal alignment for
- Interfacing with Clinical specialists & SA&E team – technical/ whitepapers/customer testimonials – ensuring meets customer requirements/local regulations
Marketing Requirements
- Leverage Customer Ops activities/support to deploy programs (Communication, Media Relation, expos & Events, POS)
- Provides insights of local market, product performance, customer demand and feedback
- Liaison to the local functions like customer service, sales force, application engineering, regulatory
- Competitive intelligence
- Ensure local regulatory and packaging compliance for portfolios/programs
- Align to Campaign outcomes/input/results
- Capture and communicate the NPI voice of market, ideas, local needs
- Manage local calendar of execution
Marketing Updates
- Owner of the audience evolution – aggregate view of the local audience and articulating that to the management and Asia team.
- Ensure monthly reports and dashboards are shared with Asia team.
Channel
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