Director, Patient and Brand Marketing

We are looking for our first Director of Patient & Brand Marketing to join Headway at a pivotal time for our company. In this role, you will lead a team responsible for making Headway the #1 place people turn when they need great mental healthcare built around their unique needs. You will report to the Head of Brand, PMM & Communications and your team’s work will span product marketing and brand marketing including media partnerships and creative strategy.

As Director, Patient & Brand Marketing, you'll own the levers that matter most in building a brand people trust and love. You'll shape the products and experiences that make patients feel seen and heard, define the creative strategies that set Headway apart from everyone else in the market, and decide where and how we show up so that our message breaks through and drives real results.

You'll be accountable for building long-term brand awareness and trust while also driving efficient patient growth, so you'll need to be just as comfortable talking about the cultural relevance and media reach & frequency required to break through the clutter as you are about the testing frameworks and data that proves the work is working to get more patients into great care.

In this role you’re expected to operate as a player, coach, hiring, leading and working alongside an exceptional team responsible for:

Product Marketing: Bringing best-in-class consumer product experiences to market for the patients on our platform. You'll develop a deep understanding of what people believe, fear, and need at every step of their mental healthcare journey, from first intake through their last session, and translate that into what has to be true in our products, experiences, and messaging to move them forward.

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