Director, Strategy Marketing

Position Overview As a member of the BG ICS Leadership Team, reporting to the BG ICS General Manager, the Director of Strategy is the General Manager's right hand, shaping the long-term direction while simultaneously providing governance and operating discipline in the now. Amongst the most critical functions of the role are guiding where we invest (or divest), and driving the operating rhythm that keeps leadership aligned across Nijmegen, Dallas and our global sites. The position further holds decision rights on segment priorities, co-own roadmap priorities with Product Management and R&D leaders, and represents BG ICS in the company strategy and the annual planning & LTP processes with Corporate Strategy and Corporate Development.

Key Responsibilities Strategy & Market Development

• Consolidate the global, BG ICS demand picture aligned with sales (GSM), business group ambition and central marketing strategy teams; lead BG ICS input to the annual strategy cycle, LTP and Deep Dive.
• Decide priority market segments and applications (e.g., automotive, industrial, consumer, mobile, computing); set segment strategies with revenue, share and design-win targets.
• Direct market research and market intelligence to size markets, track share and identify opportunities and trends.
• Analyze competitor portfolios and strategic directions; provide market input to M&A, partnership and investment opportunities with Corporate Strategy office.
• Track competitors such as Texas Instruments, On Semi, Analog Devices, and MPS; briefing leadership on pricing, capacity and technology moves.
• Own the BG ICS T&E budget, including market reports and intelligence sources (e.g., S&P Global / IHS Markit), events and demand-creation programs

Portfolio & Roadmap

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