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Marketing Automation Intern
Renesas Electronics · Plano, TX · Posted 3 days ago
Support Renesas's customer email campaigns and audience segmentation for automotive and industrial chip customers, working directly with Sales on account-based marketing this summer.
Job Description: Plano, TX - Hybrid (1 day in office - Tuesday)Summer Internship - May 24, 2027 - August 13, 2027 (Must not have graduated before September 2027)Join a team that manages all customer-facing marketing email, stewards the known customer database and marketing technology/automation platforms, enables data for audience segmentation and data-driven marketing decisions, and facilitates account-based marketing campaigns with Sales.Possible projects:* Creation of email and advertising campaigns designed to drive customer engagement
- Analyze campaign performance to support data-driven decisions
- Audience segment creation and analysis
- Develop customer success stories
- Update and reorganize team SharePoint site content.
Qualifications: * Pursuing undergraduate or graduate degree. Must not have graduated before September 2027.
- Coursework/major emphasis on Marketing and Analytics/Statistics.
- A highly self-motivated, proactive contributor who works well as an individual and within a team environment
- Strong project management/prioritization skills with an ability to multi-task
- The ability and willingness to learn new skills and software tools
- Strong analytical skills, data-driven
- Excellent verbal and written communication skills
- Highly organized with great attention to detail
- Ability to identify areas for optimization
- Ability to adjust in a fast-paced, changing environment.
Stand-out Qualifications:* Familiarity with email marketing, display advertising and performance metrics
- Experience with marketing automation or CRM software
- Experience with analytics/visualization tools (Excel, Google Analytics, Looker, Power BI)
- Familiarity with SharePoint
- Experience in the semiconductor industry or other high-tech manufacturing.
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