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Product Marketing Engineer
Texas Instruments · Shanghai, Shanghai · Posted 5 days ago
Change the world. Love your job. Product Marketing Engineer (SR-MVB Low current) – China region is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives. Responsibilities include: - Drive DINs to DWINs to grow NR while maintaining profitability - Build and maintain close relationships with key tier-one customers and account managers to understand business opportunities and market needs - Develop product positioning and messaging that clearly differentiates the product in the market, including identifying adjacent customers and market opportunities - Plan, manage, and execute marketing activities across the new product lifecycle, including pre-RTM, at RTM, and post-RTM phases - Review the competitive landscape an...
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This role centers on Product Marketing, Business Planning, Marketing Strategy, and Forecasting. There are 937 open roles at Texas Instruments right now.
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