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Product Marketing Manager (Clarity Electromagnetic)
Cadence Design Systems · San Jose, CA · Posted 97 days ago
At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology. Product Marketing Manager, Clarity EM Products
This is a dynamic opportunity for a Product Marketing Manager to drive the go-to-market strategy for our Clarity electromagnetic (EM) product line. This role requires a blend of deep technical understanding, business acumen, and expertise to connect customer needs with R&D efforts and execute successful product direction and growth. The ideal candidate will have the potential to step into a Product Ownership role in the near future. ________________________________________ Key Responsibilities Cross-Functional Strategy & Product Definition
- Customer & Requirements Translation: Work closely with leading-edge customers to discuss technical requirements in depth and translate those needs to R&D with clear Return on Investment (ROI) justifications.
- Market & Competitive Analysis: Work closely with Sales and Application Engineers to identify growth opportunities, competitive threats, and technology gaps. Advise account teams on product positioning and engagement strategies.
- Product Ownership Track: Work closely with product teams (marketing, R&D, and sales) with the ability to step in to Product Ownership in the near future, encompassing decisions on packaging and pricing.
Go-to-Market & Content Execution
- Collateral Development: Create sales tools and collateral to better communicate product capabilities and value propositions, including demonstration projects, presentations, datasheets, white papers, articles, and blogs.
- External Representation: Work closely with corporate marketing to define communication plans, develop marketing content for press releases, websites, and tradeshows. Assist and represent the company at industry tradeshows and conferences.
- Launch Leadership: Drive all product launch activities, including beta partner engagements, market research, launch logistics, and sales training.
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There are 694 open roles at Cadence Design Systems right now. This role is one of 20 Product Marketing Manager openings in San Jose, CA and centers on Clarity Em, Sigrity, Celsius, and Electromagnetic Analysis.
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