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Segment Marketing Manager
3M · Shanghai, Shanghai · Posted 2 days ago
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Key Responsibilities
- Develop and support marketing plans for the OEM segment
- Analyze customer needs, market trends, , competitor activities and product opportunities across key industries, including Appliances, Auto‑E, Auto‑Electronics, Electric Machinery, Power Electronics, etc
- Work closely with the sales team to support opportunity growth and key account plans
- Create and update value propositions, product messaging, and basic marketing materials
- Support new product introduction activities, including market assessments and launch plans
- Track marketing performance and provide improvement suggestions
- Collaborate with regional marketing, product teams, and application engineering
- Support OEM-related communication materials and industry activities
Qualifications
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