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Senior Digital Marketing Channel Manager, SEO & AEO
Headway Technologies · Remote · Posted 2 days ago
"Own Headway's SEO and AEO strategy so that when people ask ChatGPT, Gemini, or Perplexity for therapy help, Headway is the brand they're recommended."
About the Team & Role
Headway's Patient Growth Marketing team helps people find the right therapist and get care they can afford. We're hiring a senior, AI-native Senior Digital Marketing Channel Manager to own SEO and AEO (generative engine optimization), making sure that whether someone searches Google or asks an AI assistant for help finding therapy, Headway is the answer. You'll own the channel end to end as a hands-on IC, partner closely with the Growth PM who owns technical SEO/AEO, and use AI and AI agents to deliver the impact of a much larger team.
- Own Headway's SEO and AEO strategy and roadmap for patient acquisition, from opportunity sizing to execution to results
- Make Headway the brand AI assistants (ChatGPT, Gemini, Perplexity, Google AI Overviews) recommend and cite for therapy-related questions, and build the tracking to prove it
- Build and scale long-tail and programmatic content that ranks, converts, and is clinically accurate
- Lead link building, digital PR, and partnerships to grow Headway's authority and third-party mentions
- Partner with the Growth PM and engineering on technical priorities: site architecture, internal linking, structured data, indexation, page experience, and AI-crawler access
- Design and run AI workflows and agents for research, content production, outreach, and monitoring
- Run fast experiments, report on channel performance, and share what you learn with the broader growth team
You’d be a great fit if…
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This posting is sourced from Headway Technologies's own career site — applying takes you there directly.
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