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Senior Product Marketing Manager

ASML · San Jose, CA · Posted 66 days ago

$189k–$260konsitemgr
8+ yrs expProduct MarketingProduct ManagementMarket StrategySemiconductor IndustryLithographyMetrologyProcess ControleBeam Technology

Introduction to the job We are seeking a senior product marketing manager to lead product management and marketing of HMI’s eBeam computing applications and electron beam products. This position will report into the Head of product management for SBI VC product group at HMI in San Jose.

In this role, you will develop and own the market strategy and roadmap of HMI’s eBeam computing applications and electron beam products. This will be a critical position requiring strong leadership and creativity to establish HMI as a key player in the competitive eBeam inspection and metrology market.

Role and responsibilities This requires a highly motivated, talented and flexible leader with adept technical and business knowledge, excellent communication and presentation skills, and strong organizational, management and cross-sector leadership capabilities. Develop a comprehensive understanding of key customer requirements in semiconductor markets: understand challenges the customer faces, the technical requirements for our products, and the value represented by our solution Understand our position relative to the competition through competitive SWOT analysis and use this understanding to develop marketing and product introduction strategies. Define product roadmaps that clearly establishes HMI’s competitive advantage Develop marketing plans and product roadmaps to drive product definition, design and development, customer engagements, and market penetration. Knowledge of computing architectures, design layout analysis and machine learning applications. Evaluate the financial aspects of product developments incl. budgets, expenditures, and projected R&D cost, ROI and profit-and-loss projections. Develop use cases, marketing materials, sales collateral, market communication plans including press releases, launch materials and customer presentations. Customer visits and meetings with up to roughly 25% travel.

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There are 694 open roles at ASML right now. This role is one of 20 Product Marketing Manager openings in San Jose, CA and centers on Product Marketing, Product Management, Semiconductor Capital Equipment, and Lithography.

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